Social Media, Googles Places and Customer Reviews – what does it mean for hoteliers, what are the opportunities and where are the pitfalls? Frank Trampert of Circos Brand Karma shares his views.

The hotel business has traditionally not been an early adopter of breakthrough trends and innovation. However, with respect to mobile and social media, we have seen a huge mind shift.

The hospitality & travel sector has recognized the value of engaging with its consumers in the new age of media and many have started early on to embark on this journey. As hotels are social spaces I can see as to why this adoption has come more naturally to the hotel business.

However, despite good intentions, there is a big gap between consumer expectations, needs and hotels understanding of their expectations in this new world of social interactions.

Some examples would be how to interact (tone and voice), where to interact and with what level of consistency. Social Media is a long term commitment. It's not like an affair from which you can walk away easily. It's hardcore marriage. It is not a fad.

Follow the link below to read the entire article:

www.webintravel.com/blog/hoteliers-own-your-brand-spaces-and-take-negative-reviews-on-the-chin_1460