Trend #1: Integration increasingly important -

Integration and compatibility is the most important trend I see as we move into 2011, in many ways, it's what ties together the rest of the items in this story.

Gowalla is a great example of this. For a long time, I didn't really get involved in the whole social "check-in" scene. Too many networks, and my friends were scattered across each. But version 3.0 of their application introduced check-in capability with arch-rival Foursquare, and I started using it much more often.

Integration is what pushes many people to try a new technology. It's hard to convince someone to invest a lot of time to switch and try yet another network, but if you can integrate with existing platforms, it's easier to gain adoption.

Example: Gowalla

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www.hotelmarketingstrategies.com/trends-from-2010

About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry. 

www.hotelmarketingstrategies.com