ITB 2024 Special Reporting
The Power of Travel Reviews to Hurt the Small Guys.
By Yeoh Siew Hoon
Sunday, 12th December 2010
I have been thinking about the power of travel reviews – especially as it relates to small, independently-run businesses and when travelling in New Zealand last week, I did what I normally don't – read reviews before making a decision where to stay.

I did it just once because I was going to a place I hadn't been before and I hadn't bothered to ask anybody about it – one of those last minute things.

I honestly find the whole review exercise tiring because you have to plough through so much rubbish. Usually what I do is ask a friend to recommend something – for example, in Berlin, this weekend, I was recommended the Hotel Luise by a local tour operator friend because I wanted to try something different in the German city. Been so many times and always stayed in same old branded properties – thought it was time to check out another scene.

On this New Zealand trip, I was headed for Russell in the Bay of Islands. Sometime before 5pm, I stopped at an Internet cafι – $3 for 15 minutes access – and I googled "Russell Bay of Islands boutique hotels". (Things shut early in this part of the world so you usually have to do everything before 5pm)

Follow the link below to ead the entire story in a new window:

Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy