Tiger Airways; What can you say? Cheap and some would say a little nasty -

Unlike other new Low Cost entrants such as AirAsia, Tiger has adopted an abrasive public persona since arriving in Australia, best seen in the public comments of founder Tony Davis and its local leaders, including new boss Crawford Rix (right), who last week bitched about loyalty schemes.

Why? Tiger doesn't have one.

All it has is price, unlike rivals Jetstar, Qantas and Virgin Blue. "They are like smoking,' Rix said of frequent flyer schemes. "If they hadn't come from a bygone age they wouldn't be allowed today.

How can it be in any corporation's interest to have its travelling workforce increase its travel overheads for an untaxed personal benefit?"

Answer: many companies believe their employees deserve some kind of reward for time spent away from family and friends.

Inadvertently, Rix exposed a key the key weakness of the Low Cost Carrier model as adopted by Tiger Airways. It's only about price.

If you don't have the lowest fares people will look elsewhere because they won't pay a premium for cheap service.

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www.traveltrends.biz/ttn555money-cant-buy-you-love-or-loyalty