At the end of last year, we talked about how small hoteliers can use Twitter and Facebook, maybe you took on board some of those tips, or maybe you didn't.  (see link on the right)

But I want to suggest to you another reason to pop on over to Twitter – to join one of the many "Twitter chats" that have become all the rage lately.

What is a Twitter Chat

A twitter chat is just basically where a bunch of people agree to get together at a certain time and discuss a topic.  The chats are usually informally organized, and participants join in by just adding on a specific hashtag to their messages.

You'll have to experiment with your own Twitter clients to find a good one to follow the hashtag as well as listen in – I'm still looking for a good one myself.  Tweetgrid tweetgrid.com/ is ok, but I won't lie – it's not perfect.

Why Join a Twitter Chat

Well, these chats might just sound like a waste of time, but I think there is some good value for hoteliers. 

For example:

• You can mix and mingle with other like-minded travel folk.
• The chats often have travel bloggers and journalist who have a wide sphere of influence.  If you're looking for new folk to follow and connect with, you'll find them here.
• It's another chance to hear what people are talking about.  Is there a trend you weren't aware of?  Perhaps you'll get inspired by a new idea.

Suggested Chats

Here are a couple of chats you should check out – make a note in your diary now so you don't miss them.  (They're mostly US-focused so bad news for you if you're in a far off timezone.)

#TNI – Stands for traveler's night in.  Talk about consumer travel issues and experiences – lots of good media folk.  Held Thursdays from 3:30-5:00 ET.

#TourismChat – Discussion of industry issues; popular with CVBs and DMOs.  Held every other Thursday 2pm CT.

#BlogChat – Discussion about blogging and social media principles.  Sunday nights from 8-9pm CT.

There are lots of them popping up all over.  If you can't find a topic or timeslot convenient for you, why not start your own?  All you need is a few followers an a unique hashtag. 

Andy Hayes is the Managing Partner of Travel Online Partners (TOP), a company focused on helping for small businesses in travel and tourism with online technology. 

To find out more about their do-it-yourself guides, coaching and consulting, visit the website www.travelonlinepartners.com