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Cases in Innovative Practices in Hospitality and Related Services: Set 2.
CHR Report
Wednesday, 7th April 2010
 
The second set of ten cases of hospitality innovators presents a diverse group of concepts and companies, all of which have used novel thinking to meet marketplace needs, regardless of whether those needs are newly identified or longstanding.

Although most of the innovations have been made possible by relatively new technology, all of them rest on a core concept of focusing on customers' desires.

Whether the innovations were developed by extending existing concepts or through discontinuous inspiration, they have been generally accepted by customers.

The implications and lessons from these ten cases, Brewerkz, ComfortDelgro Taxi, Dinnerbroker.com, Iggy's, Jumbo Seafood, OpenTable.com, PriceYourMeal.com, Sakae Sushi, Shangri-La Singapore and Stevens Pass, are valuable for all segments of the hospitality industry.

To view the whole report in a new window, please click on the link below:

www.hotelschool.cornell.edu/chr/pdf/showpdf/chr/research/kimesinnovcase.pdf

Your Comments Please

If this CHR Report made a positive impact on your management approach or business operations, we welcome your commentary. We would like to post your comments on our website. Please submit your comments to js372@sha.cornell.edu and rohit.verma@cornell.edu.

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