This is one for all you pricing purists – a true story where the names have been changed to protect the guilty....

There are two publications fighting it out for the hearts and minds of the travel industry. One is clearly the market leader, packed with advertising every day, while the other is a long way number two with 75% less advertising.

The market has clearly stated that it only sees value in the market leader under the present rate structure yet there's been no adjustment from #2 even even though the imbalance is getting worse.

Follow the link below to read the entire article in a new window:

www.traveltrends.biz/ttn555-when-discounting-really-is-a-good-thing