Understanding and using web analytics can unlock marketing strategies that can produce large profits for your hotel when acted on.

Some of the top insights you can get:

• Know what visitors like and don't like about your website
• Determine the most important pages on your site
• Watch the impact of adding new features or content
• You will know which campaigns worked, and which did not
• Discover the most important keywords for your hotel
• Track which sites are sending you the most traffic
• Learn which types of visitors are most likely to buy from you
• Find errors and glitches on your website
• Identify upselling opportunities on your website
• Quantify the contribution of online marketing to your overall business
• Which content keeps your visitors coming back
• Which countries you're most effective in
• What time your website is most active: hour, day, week, month
• Develop a deeper understanding of your guests
• Analytics is a form of feedback, and usually very accurate. By recording and observing how people interact with your web sites, you can learn what they really think about what you are providing.

It takes the guesswork out of internet marketing.

How are you using website metrics to direct your marketing?

Original article: www.hotelmarketingstrategies.com/reasons-for-website-analytics

About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry. 

www.hotelmarketingstrategies.com