When was the last time you bought food or coffee from a national chain instead of the independent local place you never visited before?

Chances are, you didn't want to risk something unfamiliar. Going with the chain provided a consistent level of service and product you could expect.

The business did that by building and following systems. Every single time. Around the world. Procedures that specified down to the last detail how your experience was created.

Predictability is crucial for building loyalty. Nothing turns people off faster than experiencing great service the first time, only to be disappointed the second time.

Let me ask you: How do you provide predictable excellence?

(I'm looking to explore this subject a little deeper in the future. Do you know any great hotel operations experts I could talk with?)

Original article: www.hotelmarketingstrategies.com/power-of-predictability

About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry. 

www.hotelmarketingstrategies.com