Making Sense of Mobile Distribution Options for Hotels.
By Josiah Mackenzie
Wednesday, 11th November 2009
Over the past few months, I've had the opportunity to talk with product managers at all the major travel industry mobile players.

Interestingly, their preference for distribution options ranges from "it doesn't really matter" to "it really DOES matter".

Without naming names, there seems to be agreement on the advantages to both platforms:

Mobile websites:
  • Updates are instantly available to the user (you can't force updates with apps)
  • Cross-platform functionality
  • In-house developers can use existing skill sets
  • Development time can be faster
Mobile phone apps:
  • People don't usually want to inccur data roaming charges when abroad
  • Can be a higher level of functional reliability (no cross-browser issues)
For many hotels – especially independent properties – it's a resource issue. A simple mobile website can be the most effective option.

Tip: If building an app isn't a realistic option for you, consider OTAs to be a good partner for you on this.

Mobile marketing is going to be increasingly important for hotels in the months and years ahead, so this is something to plan now – if you haven't done so already.

What is your mobile strategy?

Original article: www.hotelmarketingstrategies.com/mobile-distribution-web-or-app

About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry. 

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