4Hoteliers
SEARCH
NewsArticlesVideos
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Blogging as Management, not Marketing.
By Becky Bermont ~ Harvard Business Publishing
Tuesday, 1st September 2009		 
Most 'how-to' guides for company blogging focus on marketing and PR objectives: positioning your organization as a thought leader, or using it as a "free" channel to get company news out there.

We have a blog like this at our RISD, but we also have another, behind-the-firewall blog that is used for management, not marketing.

To read the entire article, please follow the link below:

http://blogs.harvardbusiness.org/maeda/2009/08/blogging-as-management-not-mar.html

Brand Awareness - Online Marketing at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)
 Latest Articles  (Click title to read)
 Most Read Articles  (Click title to read)
~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2025 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here		Use of this web site is subject to our
terms & conditions of service and privacy policy