How to Monetize Social Media in the Hospitality Industry.
By Josiah Mackenzie
Tuesday, 21st July 2009
The short answer: you can't, at least not in the traditional sense -

Sorry to disappoint.

Here's what you can do:

  • Build visibility
  • Improve your online reputation
  • Build search ranking
  • Generate buzz
  • All of these are critically important objectives for anyone trying to promote a hotel. It emphasizes the importance of participating in online conversations with guests and potential guests.
Some say that social media is more like PR than advertising. That doesn't mean it's less effective at generating revenue. It's just harder to measure and track.

So just because you can't create a neat little spreadsheet with familiar figures, don't abandon the whole concept. Understand the role of social media outreach, and develop new measures of success.

Original article: www.hotelmarketingstrategies.com/how-to-monetize-social-media

About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry.

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