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Experience a Liability?
By Vijay Dandapani
Sunday, 8th March 2009
 
At a time of unprecedented economic turmoil, managers across industries rely on experience to cope with the gale force winds of change and, per research quoted in the article, experience often proves less than equal to the task at hand.

(From The Wall Street Journal's business section, entitled "Dangers of Clinging to Solutions of the Past")

Academics like Kishore Sengupta, an associate professor at France's Insead business school who designed a simulation to test project management ability, says "users with 10 or more years of project-management experience collectively generated higher costs and more errors and missed more deadlines than less-experienced colleagues". 

Another academic, Vijay Govindarajan, a professor at Dartmouth College's Tuck School of Business, started looking into experience 25 years ago, when considering why some companies failed at long-range strategy. After studying businesses like Encyclopedia Britannica and Sears, Roebuck & Co., he concluded that "some managers are so set in past ways that they can't cope with new situations".

With hotel companies in the forefront of the free fall  that is gripping the travel industry in the US, fresh perspectives to deal with Revpar declines (Smith travel reports a 5 point drop in occupancy for January) will surely be welcome.

One way to stimulate fresh thought may be to emulate the Chicago Conservation Center which bucked the trend last year by launching a bonus program to keep employees motivated during trying economic times - that idea came from appointing a board of advisers from outside the organization.

For hoteliers that may be a tough act to follow but a circle of advisers could include suppliers and clients. Another way may be to engage the existing customer base as IHG has done with the social business site Jive.

Separately, one non-management related development that will surely abet a recovery is the pull back of projects such as these two as a consequence of the credit crisis.

Strong revpar growth over the last three years contributed to many speculative hotel builds that were predicated, as in prior boom times, on relentless rate rises. A relative slowing down of building activity likely will restore some semblance of normalcy for the industry.

Vijay is Chief Operating Officer and part-founder of Apple Core Hotels- a chain of 5 midtown Manhattan hotels offering value and comfort in the heart of the city.Member of the board of Directors - Hotel Association of New York. www.vijaydandapani.com
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