The Shrinking Hotel Room.
By Vijay Dandapani
Thursday, 25th September 2008
The San Francisco Chronicle has a report entitled 'European hotels offer cheaper, tiny option' -in fact, the operative word for these hotels ought to be tiny.

Somewhat disingenuously classified as "sub-budget" the hotels offer "no window - with a standard size double bed and a washstand, toilet and shower.

EasyHotel's "small" rooms run from 70 to 90 square feet; that's about half the size of a low-end cruise cabin".

The Chronicle article notes that each "room comes with clean sheets, pillows and a towel, for the entire length of your stay".

Rather incredibly, almost anything else has a charge attached to it starting from about $18 for if a guest wants linen changed to $8 per day for use of the TV!

Other sub-budget chains offer appear to offer more both in terms of square footage as well as "amenities" including "free" linen changes and TV usage. These include Accor's Formule 1 and another French chain Premiere Classe.

Easyhotels' model is unlikely to have much appeal in the US even in conurbations such as New York and San Francisco from a consumer standpoint even if they get past regulatory hurdles stemming from a lack of a window but could find expression in other crowded cities such as Tokyo and Bombay with high real estate prices.

Vijay is Chief Operating Officer and part-founder of Apple Core Hotels- a chain of 5 midtown Manhattan hotels offering value and comfort in the heart of the city.Member of the board of Directors - Hotel Association of New York.

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