Effective Use of Email Marketing Campaigns.
By Milestone
Sunday, 6th January 2008
Hotels and lodgings can benefit immensely from effective use of Email marketing campaigns because it's fast, direct, cost-effective, and builds one-to-one relationships with your guests-

Harness the power of email marketing, a revolutionary way to exponentially increase your sales and profits and one of the most effective marketing communications and promotions vehicles in today's internet marketplace.

Permission vs. Spamming

Permission based email is the guided missile of online marketing and a powerful internet marketing strategy, when used correctly. Permission email is the most cost-effective marketing tool of all time, operating on the premise that the recipient of your message has in some way established a relationship with you by indicating an interest in your product or offer, such as website opt-in, and has given you permission to contact them.

Spamming is sending unsolicited commercial email using broadcast methods to multiple recipients without first establishing a relationship with them (permission) and without regard to their categorical interests (untargeted).

Tips For Building a Permission-based Email Database

1. Provide an option on your website to "opt in" and reply if they would like to receive monthly specials, upcoming events or newsletters about the hotel.

2. At check in, ask guests for an email address or business card, and keep importing email addresses into the database on weekly basis.

3. Request email addresses on corporate contracts, sales meetings, and every contact with customers.

Milestone Internet Marketing, experts in creating complete internet marketing solutions for the lodging and hospitality industry. Please contact Benu at benu@milestoneinternet.com  
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