As hotels evolve beyond stitched together systems and fragmented data, Shiji is betting big on unified architecture that blends flexibility with scale.

Speaking at HITEC 2025 in Indianapolis, Ryan King, Senior Vice President for the Americas at Shiji Group, joined Adam Mogelonsky for a conversation that touched on the heart of this transformation and why hoteliers can no longer afford to ignore it.

Over the past year, Shiji has undergone a major rebrand, framing its solutions around the 24 hour hotel operation cycle: from “Horizon” for distribution to “Daylight” for PMS, and “Twilight” for data and analytics. It is more than a naming convention. It reflects a core philosophy: technology must support hospitality, not obstruct it.

Central to this approach is the idea that data is the new oil, but it only works if it flows. Shiji’s architecture embraces a modern hub and spoke model where guest profiles sit at the center, and every system, from mobile check in to room service, can plug in, share, and act in real time.

No more static CRMs or clunky integrations that take months to build. Instead, Shiji starts from the API level, enabling seamless event based workflows that can trigger personalized actions across properties.

Ryan highlighted real world use cases where hotels are using this unified approach to surprise and delight guests, such as knowing when to order a guest’s preferred wine, or triggering a warm welcome based on a license plate scan at the gate. It is concierge level hospitality delivered at scale.

But the message was clear: what is now considered a competitive advantage will soon become table stakes. Hotels that fail to invest in this kind of real time infrastructure risk falling into a defensive posture, unable to keep pace with guest expectations or brand innovations.

With Shiji’s new Meridian Experiences platform, the company is taking things further, turning traditional services like spa and golf into customizable, bookable itineraries, where ancillary upselling becomes part of the guest journey, not a disconnected afterthought.

At a time when labor is tight and guest expectations are high, the ability to orchestrate seamless service with fewer manual touchpoints is not just efficient, it is essential. As Ryan put it, hotels need partners who will help them keep innovating. And that, perhaps, is the ultimate takeaway for hoteliers preparing for what comes next.

Questions and Answers From This Article

Why is real-time, unified hotel technology becoming essential for hospitality operations?

Real-time, unified technology enables hotels to connect guest data across departments, allowing seamless, personalized experiences—like greeting a guest by name at the gate or delivering their favorite wine without being asked. As guest expectations rise, fragmented systems slow down service and limit personalization. Hotels that adopt unified architectures can respond faster, automate workflows, and provide concierge-level service at scale.

What is Shiji Group’s new approach to hotel technology, and how is it different?

Shiji’s strategy centers on a hub-and-spoke model, where a dynamic guest profile is the core, and all services (PMS, analytics, check-in, F&B) plug into this central hub. Instead of slow, one-off integrations, Shiji builds from the API level, enabling event-based actions across systems in real time. This creates a flexible yet scalable infrastructure that reflects the natural flow of a 24-hour hotel operation—from booking to post-stay.

How can hotels use technology to enhance guest experiences and increase revenue?

By embedding intelligent tech into the guest journey, hotels can turn services like spa, golf, and dining into curated, bookable experiences—making upselling feel personalized, not pushy. Platforms like Shiji’s Meridian Experiences transform ancillary services into integrated itineraries, boosting revenue while improving satisfaction. When tech anticipates guest needs and reduces friction, the result is a better stay and stronger brand loyalty.

Adam Mogelonsky, is the chief technologist of Hotel Mogel Consulting, Adam has a broad understanding of the complexities of the hotel tech stack as well as the vendors who are paving the way for increased labor efficiencies and new revenue growth opportunities.

Leveraging over 40 years working in hospitality, the company helps both hotel owners maximize property performance and technology vendors navigate the industry's entry barriers to realize financial success. Visit our contact page to start the conversation.

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