Experiences Can Raise Hotel RevPAR by 55%, Shanghai’s legendary Peace Hotel is set to be transformed to a Raffles Hotel and more...

Turneo: Experiences Can Raise Hotel RevPAR by 55%
Tuesday, 3rd June 2025

As guests increasingly shape their travel plans based on in-destination experiences, new research published by London-based travel tech startup Turneo analysed the impact on hotels’ RevPAR.

The study covering more than 122 hotel groups (12.2M rooms), reveals a clear answer: a 30% increase in guests booking an experience can bring up to a 55% increase in RevPAR. Guests booking an experience behave differently: they spend more, stay longer, cancel less and re-book more often.

Findings of Turneo’s Experience Index hotels show that hotels high focus on experiences have up to 262% higher RevPAR than those with a low focus >>

Shanghai’s legendary Peace Hotel is set to be transformed to a Raffles Hotel
3 Jun 2025 : Turning the page on a new chapter of enchanted glamour: Shanghai’s legendary Peace Hotel is set to be transformed into the Raffles Peace Hotel Shanghai >>

Saudi Arabia lifts alcohol ban ahead of World Cup 2034
3 Jun 2025 : Saudi Arabia will allow the limited sale and consumption of alcohol in 2026, the policy will apply to select tourist zones and hospitality venues >>

Young people set the pace in the Chinese travel market
3 Jun 2025 : China’s outbound tourism and the importance of major international events, everyone would love to host megastars like her: when pop icon Taylor Swift performed in Singapore last year >>

HIGHLIGHT ARTICLE

Research First, Results Later: Data Drives Smart Marketing
Tuesday, 3rd June 2025

A strategy built on assumptions in today’s world is just not cutting it. Without data to support your decisions, you’re just hoping for the best. Whether you’re launching a new brand, repositioning a product, or entering a new market, a strong strategy starts before any messaging is written or media budget is spent. It starts with research >>

The Rise of Anti-Hotels: Why Guests Want Fewer Walls and More Meaning
In a world oversaturated with polished lobbies, identical rooms, and sterile experiences, a quiet revolution is reshaping the future of hospitality. It’s not louder, bigger, or flashier—it’s personal, purposeful, and deeply human >>

In case you've missed it: Global eNewsletter of June 02, 2025
UN Tourism elects a female Secretary-General, Hyatt launches a new collection brand and more >>