Partnering with Majid Al Futtaim, Egypt’s first 25hours Hotel will open at Junction, an upcoming business and lifestyle destination in West Cairo.

Bringing a playful, design-led approach to hospitality, 25hours will inject fresh creative energy into West Cairo. Known for its eclectic interiors, strong sense of place, and immersive storytelling, the brand’s arrival signals a bold reimagining of how hotels contribute to urban culture.

Situated in the heart of Junction, the hotel will feature approximately 250 keys, comprising both hotel rooms and 25hours Heimat branded residences. Designed to reflect the 25hours ethos, the property will offer guests a more immersive connection to the brand’s distinctive lifestyle experience.

Guests and residents will have access to three distinctive dining venues, coworking areas, spa and wellness facilities, and flexible spaces for meetings and events. Innovatively transcending conventional residential norms, 25hours Heimat offers an unparalleled living experience, complete with a range of unconventional amenities accessed through an on-site concierge and Accor’s Ownership Benefits Programme.

Founded in Germany and now part of Ennismore, a global collective of lifestyle brands, 25hours continues to grow and expand, boasting a reputation for creative, experience-driven stays that are rooted in the identity of each location.

Bringing together premium business and lifestyle offerings, Junction spans more than 129,000 sqm across two interconnected plots. The development includes 13 cutting-edge office buildings, curated retail and F&B experiences, and sustainable infrastructure designed to meet LEED Gold certification standards. With 97,000 sqm of flexible, state-of-the-art workspace, Junction is purpose-built for modern business and future-ready enterprises.

The arrival of 25hours will add a new layer of vibrancy to Junction, helping shape it into a landmark destination for business, culture, and modern enterprise.