This insightful study, developed in partnership with The Harris Poll, identifies and spotlights the current climate of luxury travel as well as five key trends that are transforming the industry and shaping its future.
The New World of Luxury Travel: Unique, Curated, and Personal.
Through this deep understanding of the luxury traveler's habits, desired experiences, and behaviors, the hospitality industry is empowered to evolve with innovative, visionary, and transformative experiences that meet and exceed the expectations of their guests, ushering in a new era of travel excellence at the highest level.
Luxury Travel Is Thriving and Evolving in 2025
Luxury travelers are setting ambitious agendas for 2025—planning 8 leisure trips on average, with 3 international journeys.
More than half expect to increase their travel spending compared to 2024, with nearly two-thirds allocating more than $25,000 to their travels.
5 Key Trends Are Shaping the Future of Luxury Travel - Read the full report HERE
Methodology
This study was conducted by The Harris Poll on behalf of Preferred Hotels & Resorts from February 27, 2025, to March 10, 2025, among 503 affluent travelers.
This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
AFFLUENT TRAVELERS ARE DEFINED AS:
- $250,000+ Household income of US Adults (US$)
- $1M+ Total assets (US$)
- $10,000+ Spent on leisure travel in a typical year (US$)
- Have at least one leisure trip planned in the next 12 months
