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Global eNewsletter of May 13, 2024
4Hoteliers.com ~ Click title to read the article
Monday, 13th May 2024
 

Marriott launches midscale hospitality segment in Japan, Hyde has made its debut in Turkey and more...

Marriott launches midscale hospitality segment in Japan
Monday, 13th May 2024

Marriott and KKR announced the launch of each company’s foray into the midscale hospitality space in Japan, which follows KKR’s completion of the acquisition of Unizo Hotel Company, Limited and a portfolio of 14 hotels in Japan from Unizo Holdings.

The 14 hotels will be converted to Four Points Express by Sheraton. This marks Marriott’s entry into the affordable midscale segment in Japan and the brand’s debut in Asia Pacific following its global launch in this space in 2023 >>

Address Hotels and Resorts announces Makkah, KSA
13 May 2024 : Address Hotels and Resorts is thrilled to announce the opening of its latest architectural and hospitality masterpiece, Address Jabal Omar Makkah, in the holy city of Makkah, Saudi Arabia >>

Hyde has made its debut in Turkey
13 May 2024 : Opening its door on Turkey’s vibrant Bodrum Peninsula, Hyde Bodrum is the adults-only, all-inclusive, boho-chic haven for music and food lovers >>

MO expands Exclusive Homes in France
10 May 2024 : Château de la Croix des Gardes, a cinematic icon and the largest estate on the French Riviera, redefines luxury living, taking Mandarin Oriental Exclusive Homes' French Riviera collection to new heights >>

Dubai starts construction of the largest airport in the world
29 Apr 2024 : Mohammed bin Rashid approves designs, start of work on new AED 128 billion passenger terminal at Al Maktoum International Airport >>

HIGHLIGHT ARTICLE

How to Effectively Use a PR Agency to Increase Exposure and Maximize Hotel Revenue?
Monday, 13th May 2024

In the dynamic and complex landscape of hotel management, the role of a PR agency is often misunderstood, leading to mismatches in expectations that can compromise the effectiveness of the collaboration.

Unfortunately, some hotels hire a PR agency without thoroughly understanding their own needs or the specific role of the agency.

A PR agency can only be successful if the hotel provides a clear marketing plan and actively leads initiatives within the establishment >>

Decoding Travel Jargon: From Bleisure to Rubbish Tourism
Author and travel writer Paul Theroux had a very simple way of describing people who travel; He divided them into tourist and traveller, saying, 'Tourists don’t know where they’ve been, travellers don’t know where they’re going' >>

Latin America's Shifting Demographics Could Undercut Growth
As the region’s population ages, boosting labor force participation and productivity will be key to aid economic growth and raise living standards >>

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