Digital Innovations will continue to play an essential role in transforming the global travel industry.

Artificial Intelligence (AI), Blockchain and the Metaverse have become major topics of innovation already at the ITB Convention 2023.

And they continue to outperform. As it seems six months later, it is mainly Generative AI that is massively transforming from a hype to a core technology in the travel industry.

ChatGPT and other applications with Generic AI provide valid use cases for the travel industry.

The child is growing, no longer delivering accuracy and real-time internet search, says digital expert Leila Summa, Managing Director PlayToChange. At the ITB Convention in March 2023, she declared ChatGPT to be a nine-year-old child. But the development is rapid.

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