GBTA forecast expects key business markets in Europe will fully recover in 2026, customer loyalty and more...

GBTA forecast expects key business markets in Europe will fully recover in 2026
Friday, 24th February 2023

The business travel industry in Europe continues its progress towards full recovery to its pre-pandemic spending levels of USD $392 billion, but the divergent recovery in business travel continues across the region.

Europe’s business travel spend now accounts for approximately 20% of global spend compared to 27% in 2019.

Emerging Europe and Western Europe were the only regions globally to experience spending declines in 2021, as COVID-19 impacted domestic and regional business travel markets >>

Global Hotel Investment Outlook 2023
24 Feb 2023 : The global hotel industry is on track for a full recovery with re-emergence of international travel and opportunities for cross-border hotel investment >>

IHG announces expansion in Greater China
24 Feb 2023 : IHG Hotels & Resorts is pursuing an ambitious expansion plan in Greater China that explores popular and emerging destinations >>

Starbucks reaches 5,000-store Asia Pacific milestone
24 Feb 2023 : In Asia Pacific, company achieves net new store growth of 8% over the past 12 months >>

HIGHLIGHT ARTICLE

How Much Are You Really Saving with Metasearch Advertising
Friday, 24th February 2023

Today, we are talking about how investing in metasearch advertising will save you money. How much are you really saving on metasearch? To answer that question, we’ve all got to agree on this one simple premise >>

Technology Behind Crypto Can Also Improve Payments, Providing a Public Good
Crypto assets have been more of a disappointment than a revolution for many users, and global bodies like the IMF and the Financial Stability Board urge tighter regulation >>

The Complete Guide to Hotel Customer Loyalty
With so many brands and properties competing against each other, it can be difficult for hotels to retain guests and encourage them to stay more than once — especially during such trying times >>

In case you've missed it: Global eNews of February 23, 2023
New survey reveals which services travelers are willing to pay for at the airport, Dao by Dorsett and more >>