Due to dramatic demographic changes around the globe and the aging of the Baby Boomer market - by 2008 companies in a range of sectors - including the consumer packaged goods, retail, financial services, healthcare, automotive, real estate and hotel and lodging businesses—will have to focus with ever greater savvy on serving the needs of a different type of consumer: one who is age 50-plus with shifting biological, psychological, social, and economic characteristics, needs and expectations.

Global consumer product and service companies that start now to assess, adjust and update their product offerings to best serve this evolving and increasingly influential age market will be far more likely to grow their consumer base and to reap great rewards.

Those that ignore this massive demographic shift and its global impact are likely to miss a significant opportunity.

www.hotelbenchmark.com/pdf/WealthWithWisdom_0806.pdf