New Normal, Metaverse, 'I minted my own NFT', Connectivity – what’s yours?.

WELL, 2021 has been quite the journey and it looks like we could be in for another journey in 2022, the way the year is starting out. And there, I’ve done it – committed the crime of the journalist’s profession by using 2021’s biggest business buzzword twice in one sentence.

According to this Bloomberg report, “Mentions of the word ‘journey’ by S&P 500 executives on conference calls this year have soared almost 70% to 3,091, making it one of the fastest-growing corporate buzzwords in recent memory. The term was rarely used before – in fact, just once in 2001 – but it’s now used to describe practically any kind of business goal, even if it’s totally mundane.”

Tragic really, because journey is such a beautiful word, especially in travel. It implies movement, flow, passage, jaunt, roam – and everyone who works in travel lives by this quote – “it’s not the destination, it’s the journey” – although in terms of Covid, I think we’d all rather skip the journey and let’s just get to the destination already.

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