Takeaways: TikTok has revealed some trending design buzzwords used by its community of creatives - and Airbnb is seeing these same buzzwords being used by its community of Hosts.
- Common aesthetics include eclectic, vintage maximalism, cottagecore, and the ever popular botanical trend.
- Creators and Hosts have defined their homes by collecting unique artifacts and thrifting vintage items that reflect their personalities.
As we round out the year, Airbnb has partnered with TikTok to identify new design trends for 20221. Looking at home decor buzzwords used by TikTok’s huge community of creatives, Airbnb has ranked the trends according to the number of times they appear on Airbnb listings.
Here are TikTok and Airbnb’s design tips for 2022:
Topping our list is Cottagecore, which is an aesthetic that appears in the descriptions of over 110,000 listings2 on Airbnb. According to TikTok, the buzzword is quite new – appearing as a hashtag on their platform in recent years. Since then, TikTok has seen the hashtag take off, possibly due to the uplift in crafting since the start of the pandemic.
The aesthetic embraces the idea of living a simple, rural lifestyle, utilizing materials like patterned vintage wallpaper, floral upholstery and wood.
Dating back to 1624, this adorable one-bed home is the very essence of cottagecore. Central design elements include a neutral palate with bold pops of color and a lived-in look.
It wouldn’t be the holidays without seasonal decorations. According to TikTok, videos featuring table scapes and quirky fall decor were their most popular posts around this Thanksgiving period. Earthy colors and natural products like dried fruits, canvas, cinnamon and twine are used in table setting demos from many in the TikTok community. Dried fruit is also highlighted by TikTok creators as a way to celebrate the holidays more sustainably. On Airbnb, there are almost 90,000 listings that use seasonal descriptions like Thanksgiving, Christmas and seasonal3.
This home in none other than Bethlehem, Pennsylvania is always holiday-ready. Host Bonnie uses natural touches like pine cones, dried fruit and garland to make her stay festive.
An abundance of objects, shapes, and bright colors are key identifiers in eclectic interior design videos on TikTok which, according to the social media platform, have seen rising popularity in the latter half of 2021. Some creators employ a nostalgic, 70s and 80s disco vibe with their eclectic interiors to be more eye-catching. On Airbnb, listings featuring words like disco, eclectic, nostalgic, 70s and psychedelic appear in over 50,000 listings4.
The craze for potted plants shows no signs of slowing down: the green thumb community on TikTok has grown significantly over the past year and the hashtag #PlantTok has amassed a total of 1.6B views according to the social media platform. A major trend in the TikTok community is to complement dreamy, eclectic aesthetics with a collection of indoor plants. On Airbnb, almost 45,000 listings make use of botanical buzzwords such as monstera, potted plants and lush5.
Over the past year, TikTok has seen interior design and decor videos on its platform veer away from sleek minimalism towards maximalist styles. Creators on TikTok have defined their homes by collecting unique artifacts and thrifting vintage items that reflect their personalities.
An offshoot of the trend is ‘vintage maximalism’, which features thrifted gems and more of a throw-back aesthetic. On Airbnb, over 35,000 listings include maximalism keywords (‘velvet’, ‘mixed patterns’, ‘animal prints’ & more) in their descriptions6.
Gothic embraces a whole sub genre of styles including ‘goblincore’ and folk, and, according to TikTok, it is becoming especially relevant within self-identified communities like #WitchTok. There are almost 19,000 listings on Airbnb using key gothic terminology in their descriptions7.
According to TikTok, the hashtag #grandmillenial was first used on the platform in 2020. A portmanteau of grandma and millennial and coined by creators with a more traditional ‘grandparent’ style, grandmillenial is one to watch out for. Creators say it may be a rebellion against previously popular sleek, minimalist styles. Central elements to this style include thrift, patterns, needlepoint and chintz. On Airbnb, there are over 14K listings that include grandmillenial buzzwords in their descriptions8.
According to TikTok, videos using the hashtag #zerowaste have clocked up 1.6B global views on their platform. TikTok creators share their tips to reduce their household waste by recycling products unlikely to biodegrade, or replacing them altogether with reusable items.
Meanwhile, on Airbnb, homes that mention sustainable features, such as energy efficiency, energy saving and biomass are growing at a rate of more than 15 percent higher than other listings on Airbnb9.
Reduce, reuse, recycle are the central tenets of this off-grid converted 1940s boat in Sutton, England.
*Feature image photo credit: Russell Bloodworth Photography, listing is the grandmillennial-inspired Color Mountain Bike Preserve in Bentonville, Arkansas.
1 Based on design-related hashtag seeing the most growth on TikTok between October 2020 and October 2021.
2 Cottagecore keywords: ‘countryside style’, ‘arts and crafts’, crafty, romantic, chintz, floral print, knitted, embroidery, macramé. As of October, 2021.
3 Seasonal keywords: seasonal, halloween, autumn, spooky, warm-toned, Thanksgiving, Valentine’s, Christmas. As of October, 2021.
4 Eclectic keywords: disco, eclectic, nostalgic, 70s, 80s, psychedelic, vintage. As of October, 2021.
5 Botanical keywords: botanical, planttok, plants, indoor plants, green, lush, earthy, monstera, potted plants. As of October, 2021.
6 Maximalist keywords: maximalist, maximalism, eclectic, ‘vintage maximalism’, ‘more is more’, ‘loud style’, ‘mixed patterns’, ‘animal prints’, ‘velvet’, ‘velour’. As of October, 2021.
7 Gothic keywords: gothic, goblincore, witchy, cosplay, eclectic gothic, whimsical, fairy, fairytale. As of October, 2021.
8 Grandmillenial keywords: thrifted, vintage maximalism, grandmillenial, curated, patterned, kitschy, kitsch, wicker, chintz, needlepoint, granny style, granny chic. As of October, 2021.
9 Based on Airbnb internal data measuring active listings between October 2016 and 2021.
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