What makes a lifestyle hotel different from others? How did the segment grow to a 'must-have' in the portfolio of brands for large operators in Asia Pacific?.
Targeting the next generations of travellers and creating future-proof concepts have always been at the centre of hotel operators’ strategies.
In this publication, JLL assesses how lifestyle hotel brands can meet both operators’ and travellers’ expectations and discusses the growth over the years and across Asia and Australia.
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Contributors: Julien Laloye & Vibhor Kalra