With summer's last breath, global hotel industry still gasping for air and how forecasting needs to change for 2022.

With summer's last breath, global hotel industry still gasping for air
Wednesday, 29th September 2021

The collective hotel industry is facing a cold, hard truth: attaining the same level of pre-pandemic operational performance will not be measured in days, but months, even years.

In the U.S., profit continues to lag and both the Middle East and Asia-Pacific saw significant year-over-year decreases in profit, the latter suffering from reimposed lockdowns in China due to the Delta variant >>

Australia shows performance divide between capitals and regional areas
29 Sep 2021 : Australian accommodation declines for the 2020-21 financial year were worse for capital markets than regional areas, according to STR’s collection of national accommodation statistics through the Australian Accommodation Monitor >>

Iconic Waldorf Astoria New York launches 'Waldorf Stories'
29 Sep 2021 : Open call to the public to submit personal stories of their experiences at the legendary property with a winner awarded one of the first opportunities to stay at the hotel when it reopens in 2023 >>

Marriott expands in South Asia with 22 new signings
29 Sep 2021 : Leading with rooms in the region, company expects to add more than 2,700 rooms to its portfolio >>

HIGHLIGHT ARTICLE

How Forecasting Needs To Change For 2022
Wednesday, 29th September 2021

Today’s revenue managers need to be finding data points that are forward-looking as opposed to what they have done in years past, which has seen more emphasis on historical data.

Web traffic data such as regrets and denials are important and hotels can take the more recent trends and apply them to 2022 >>

Is Your Hotel Wedding Ready?
For many hotels, weddings are where the money is at, but setting your hotel up to properly market weddings is more than just setting up for a one-night event >>

Cleanliness is Negatively Impacting Hotel Scores Across the Board
In my last post, we shared data that indicated 1 in 4 guest reviews over the past 18 months mention 'cleanliness' - a huge lift compared to other keywords related to public healthy & safety! >>

In case you've missed it: Global eNews of September 28, 2021
teamLab Planets in Tokyo opens a dining experience, Dubai accelerates tourism recovery and what travelers value in 2021 >>