As Business Events Claw Their Way Back, APAC to Lead the Way in Digital Innovation and Adoption
By Yeoh Siew Hoon
Thursday, 8th July 2021

Studies show stronger appetite in region for virtual and hybrid.

ONE-and-a-half years into Covid, and attending a conference in person still feels like a novel activity. Even the driver who dropped me off at Marina Bay Sands this Monday was curious. “You going to an event? How many people? Got testing or not?”

Covid vocabulary has become street patois. I told him I had been advised as a vaccinated person, I didn’t need testing. “Good. Good. Maybe things will get better soon.”

The panel on reimagining business events – from right, Karen Bolinger, PCMA, Veemal Gungadin, GEVME, Andrew Phua, STB and Kai Hattendorf, UFI – the question is what it will look like in two years’ time when the dust settles.

His sentiment was echoed by speaker after speaker at the first hybrid Singapore MICE Forum and IBTM Wired, with 250 on-site delegates and an online audience. They know that as much as the industry wants to get people together again at physical events, the current format, with attendant restrictions in place such as at this event, is not ideal.

Kai Hattendorf, CEO of UFI (The Global Association of the Exhibition Industry), had to jump through all kinds of hoops (numerous tests and restricted movements) to fly from Europe to Singapore to attend the event. He did it because he wants to fly the flag for physical events but we know few executives will.

Read the full story here

Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy