More than a year after COVID-19 shutdowns and restrictions started impacting the travel industry globally, we are seeing positive shifts - especially in places where vaccines are rolling out more broadly.
People are eager to travel again, and traveler optimism is on the rise. We are tracking our first-party Expedia Group traveler data and custom research, and compiled a new quarterly Travel Recovery Trend Report with the latest global and regional insights to help inform travel marketers on the road to recover and rebuild.
Download the report to see the trends rising to the top in Q1 2021, including how:
Increases in searches and traveler demand were linked with growing momentum for COVID-19 vaccine roll-out and travel guidelines
- In WoW searches in North America, the week of March 15 saw the largest spike in searches – an increase of 30% – following the Center for Disease Control’s (CDC) release of guidelines for fully vaccinated individuals
Most global Q1 2021 searches fell within the 0-21 days search window – and while this trend is strengthening for domestic trips, longer search windows for international trips are beginning to emerge
- In EMEA, searches 91+ days out represented almost 40% of international searches made in Q1 2021, up from around 25% in Q4 2020
Beach and city destinations made up the top 10 booked destinations around the world
Vacation rental demand increased and the global average length of stay for vacation rentals jumped 30%
Additional highlights from the report are available in the press release below, and the full report can be downloaded here.
Let me know if you have any questions or are interested in speaking with someone from Media Solutions about the findings.
