Marking a first-ever assessment of cities’ readiness for tourism growth, WTTC and JLL have teamed up to launch a brand new way of evaluating and delivering on solutions to foster sustainable growth in tourism activity.
The research analysis covers a deep dive into the current scale and concentration of visitor activity, an index of urban readiness, and an assessment of engagement related to tourism policies.
The newly created index brings together a board spectrum of destination practices and community attributes to determine a level and type of readiness, and an action plan to drive proactive growth going forward.
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