ITB 2024 Special Reporting
Corporate Travel Needs a 'Dream Alliance', and to Prove Value in Net Zero Emissions World
By Yeoh Siew Hoon
Wednesday, 31st March 2021

AS emotionally exhausting as dealing with Covid-19 has been, Tobias Ragge, CEO of HRS has still had time to dream of a new and better world of corporate travel which he says has been completely disrupted by the pandemic.

“Entering this stage, travel is completely disrupted,” said Ragge, who took over the reins at the second-generation, family-owned company in March 2008. “It has shown us that while travel is connected, governments are not and our biggest challenge is how to bring the industry back in a safe, coordinated and connected way, with technology and data at the heart of it.”

He is hopeful that September could be the month corporate travel gets back on the road in some shape or other, but he recognises that the challenges over the opening of travel bubbles across the world come down to one thing – a connected and verified personal ID.

“This is such a fundamental crisis but it can bring about a better future if we know how to leverage the changes – for the first time, we can realise the future of digitisation which we have talked about for a long time.”

He sees different players shaping the future, away from the GDS models. “Those monolithic cultures, walled gardens, are a thing of the past. They who don’t own the tech cannot survive.”

Read the full story here

Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy