Travelers gaining confidence and accept travel apps, Kerzner launches new brand and battle for direct bookings is hand-to-hand combat, not aerial strafing.

Travelers gaining confidence and accept travel apps
Friday, 12th March 2021

The latest IATA poll of recent travelers, reveals a growing confidence in a return to air travel, frustration with current travel restrictions, and acceptance of a travel app to manage health credentials for travel.

88% believe that when opening borders, the right balance must be struck between managing COVID-19 risks and getting the economy going again >>

Kerzner launches new brand, blending the boundaries between hospitality, fitness, and wellness
12 Mar 2021 : Kerzner International introduces SIRO, pioneering new immersive lifestyle destination at the convergence of travel, fitness and wellbeing >>

Accor to sell part of its stake in Huazhu
12 Mar 2021 : This transaction allows Accor to crystallize further value creation of the initial investment while simplifying its balance sheet >>

At year-end 2020, the global hotel construction pipeline decreased slightly year-over-year
12 Mar 2021 : The hotel construction pipeline trends show that the global hotel construction pipeline decreased 7% by projects and 6% by rooms Year-over-year (YOY) >>

HIGHLIGHT ARTICLE

The Battle For Direct Bookings Is Hand-to-Hand Combat, Not Aerial Strafing
Friday, 12th March 2021

For years now, hotels have been fighting desperately to win back market share from third parties such as Online Travel Agencies and thus reduce the cost of customer acquisition.

Huge sums are spent on strategic initiatives such as ad campaigns, updating guest loyalty programs, improving organic and paid SEO, making sure the website tells the hotel’s story and ensuring a smooth journey from looking-to-booking. However, too many hotel leaders are overlooking the real means by which battles are won >>

Why Assessing Hotels Isn’t That Simple!
There are a myriad of reasons to assess a hotel, however, in the era of rapid information processing and dissemination the prevalent reasons appear to be pure self-marketing, self-praise, self-laudation, self-gratulation, bragging or doing someone a favor >>

Building Emotional Capital
As a matter of personal interest, I recently spoke with a number of senior men and women business leaders to understand the key traits of 'successful' corporate women, based on their first-hand experience of working with such women >>

In case you've missed it: Global eNews of March 11, 2020
Hong Kong tourism chief: Travel may resume slowly 'in 3-6 months', hotel transactions in India and TikTok pilots hotel group-buying function >>