EXPECT an explosion of creative destruction AC (After Covid), said Tom Friedman, author and New York Times columnist at the opening of PCMA Convening Leaders 2021 last week.

Calling it “incredibly exciting and destabilising”, he said this would happen because “never have more people had available to them cheap tools of innovation”. More people too have access to high-powered computing through the cloud “for pennies” and “money is almost free”.

“So, oh my goodness, we are going to see an explosion of innovation that will be creative destruction on steroids. There will be so many new things and the old is going to go out faster than ever.”

Well, the events industry of which PCMA (Professional Convention Management Association) is champion has certainly seen its fair share of creative destruction in 2020, and its Convening Leaders 2021 is an example of how it’s adapted to a changed world where physical events have become as rare as the white rhinoceros.

Singapore is headlined as the Global Broadcast Centre, with a physical Main Stage happening at Marina Bay Sands, alongside a virtual programme spread out over four days, and delegates can tune in anytime from anywhere – an omni-channel experience.

Expect an explosion of creative destruction AC (After Covid), said Tom Friedman.

Friedman was speaking from his home, against a virtual backdrop of snowy mountains and lake, to an audience of about 300 delegates who were gathered at the Marina Bay Sands and a few thousand on live stream.

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