Global Newsletter: September 14, 2020
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Monday, 14th September 2020

Economy passengers moving into business class, time for a more robust and responsible travel and the marketing funnel and your hotel.

Economy passengers moving into business class
Monday, 14th September 2020

IATA Economics published its monthly passenger note, showing that the limited rise in global passenger volumes continues to be driven by domestic markets.

Although fares in premium class have been falling more than twice faster than in the economy class, volumes at the front and back of an aircraft have been recovering in similar pace >>

Time for a more robust and responsible travel industry
14 Sep 2020 : Economic relief through direct cash payments may not be the answer if we are looking towards long term strategy and sustainable recovery. We must be innovative, and push ideas such as work-for-nature schemes that provide a valuable contribution to society and the environment >>

Oaks to debut in Cairns with new hotel in September
13 Sep 2020 : Oaks Hotels, Resorts & Suites is set to further extend its portfolio of over 50 hotels and resorts across Australia and New Zealand with the development of a 76-room hotel in Cairns, set to open on 15 September 2020 >>

The time to prepare for COVID-19 vaccine transport is now
14 Sep 2020 : The International Air Transport Association (IATA) urged governments to begin careful planning with industry stakeholders to ensure full preparedness when vaccines for COVID-19 are approved and available for distribution >>

First MGallery for Greece
12 Sep 2020 : The sublime hotel in Syntagma Square, Athens becomes the newest member of the MGallery Hotel Collection and the worldwide Accor network >>


The Marketing Funnel and Your Hotel – A Guide
Monday, 14th September 2020

You might think you know it well, but there’s no harm in going back to basics sometimes! Familiarising yourself with the marketing funnel and its 4 stages is an important practice to do for your hotel’s overall marketing strategy >>

Difficult Behavior in Virtual Meetings
Ever been in a virtual meeting when someone completely dominates the conversation, refusing to pause long enough for anyone else to say a word? Be diplomatic yet assertive >>

Are you Ignoring the Power of Proactive Positive Crisis Communications?
As we head into the last days of Q3 2020 the year shows no signs of slowing down and with months of experience under their belts, organizations that invested in preparedness and practice early on are becoming quite used to operating under ‘COVID law’ with its increased operational limitations >>

In case you've missed it: Global eNews of September 11, 2020
Hong Kong keen to create travel bubbles, Accor announces its first Fairmont Resort in Greater China and 10 requirements to internationalise your direct channel sales >>

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