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Global Newsletter: September 2, 2020
4Hoteliers.com ~ Click title to read the article
Wednesday, 2nd September 2020
 

Africa Travel Trends in 2020 and beyond, global construction pipeline continues increase and are virtual KOLs the next big trend in China?.

Africa Travel Trends in 2020 and beyond
Wednesday, 2nd September 2020

The Big Picture: Despite the travel data showing that arrival numbers are in decline across all of Africa. Botswana is the most impacted at -77% and Tanzania doing the best at -59%, the global perspective needs to come into focus for a deeper understanding of the big picture.

Currently, Asia and Europe are taking the brunt of Covid-19 crisis the most. Yes, arrivals to Africa & the Middle East is at -67% YoY, but Europe is at -77% >>

STR: Asia Pacific hotel performance for July 2020
2 Sep 2020 : The Asia Pacific hotel industry reported continued improved performance from previous months but at overall low levels during July 2020 >>

Global hotel construction pipeline continues to increase
2 Sep 2020 : The latest Global Hotel Construction Pipeline Trend Report states that the global hotel construction pipeline stands at 14,779 projects/2,412,736 rooms. Year-over-year (YOY) the pipeline increased 5% by projects and 4% by rooms >>

France looks set to lose €48 billion from missing tourists
2 Sep 2020 : A staggering €48 billion looks set to be lost from the French economy due to the collapse of international travel during 2020, over €131 million a day being lost to the French economy >>

News from around the APAC region
1 Sep 2020 : Hotel industry and travel news from around the Asia Pacific region: Singapore to ease travel restrictions, Anantara to open Seychelles, Japan and Myanmar to reopen borders and more >>

HIGHLIGHT ARTICLE

Are Virtual KOLs the Next Big Trend in China?
Wednesday, 2nd September 2020

We’re moving rapidly towards a world where virtual spokespersons—whether official mascots or ambassadors, or virtual KOLs — can be just as articulate, compelling, and, most importantly, influential an advocate for a brand as a human can be.

This trend is being helped along as AR facilitates greater overlap between online and offline worlds. Consumers have long accepted the notion of forming relationships and empathy with virtual characters in realms like gaming and animation >>

Ways Revenue Management Will Change Post-COVID
Even before the 2020 pandemic, the revenue management discipline in hospitality has had its ups and downs and with the rise of revenue management systems and a lack of real advancements, these processes have been long due for some change >>

Why Professional Asset Management Adds Value to Hotel Investors?
The role of a professional Asset Manager has traditionally been underplayed in India, even though the expertise brought in by a quality Asset Manager can yield great results for Investors >>

In case you've missed it: Global eNews of September 1, 2020
Shangri-La closes its only resort in the Maldives, Peninsula Bangkok JV ceased, the new face of a winning hotel listing and customer segmentation during COVID-19 >>

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