Even if your property is performing well, there are always opportunities to do better.
All properties connected to Booking.com can now view their Property Performance Score and access and action Booking.com’s tailored Opportunities directly in airHMS.
Depending on the Opportunity, actioning one can increase your bookings by up to 40% *.
Improve your Property Page Score
The Property Performance Score tells you how your listings are performing and what you can do to boost them.
Booking.com has put together some tips to help you reach a 100% property page score and attract more guests to your property. You can check out your Property Page Score and find out how you can improve your content in your Booking.com extranet or in airHMS under BOOKING.COM > CONTENT.
Benefit: You can expect up to 18% more bookings* by improving your property page score.
Offer Occupancy Based Pricing and Solo Rates
Prices for single use and Occupancy Based Pricing helps you appear in more search results, giving you a better chance of getting bookings. airHMS supports Booking.com’s occupancy pricing model (OBP) which allows set prices depending on the number of actual guests.
Benefit: Over 65% of properties using occupancy pricing appeared in more search results and increased revenue by 3.5%.*
Offer flexible conditions to travelers
In these uncertain times when travellers are looking for flexibility Bookings.com allows guests to search for properties which offer flexible policies.
Benefit: If you offer a flexible rate plan your property will be included in search results for customers looking for flexibility.
Offer mobile rates
Local demand on Booking.com is increasing and many of these customers tend to book at the last minute.
Benefit: Booking.com predicts that 74% of local demand bookings will come from mobile phones*.
Early Booker promotion
Early Booker Deals can boost your advance bookings and help you secure revenue. You can set up and manage your promotions in Booking.com or directly in airHMS from BOOKING.COM > PROMOTIONS.
Benefit: Early Booker Deals have been shown to reduce cancellations by keeping guests committed to a stay with a competitive price*.
Check if you qualify as a Preferred Partner
If you have a high-performing property, you can earn a ‘preferred’ status on Booking.com. This can give you extra visibility in search results, and show you as recommended to a larger number of customers.
To find out if you qualify for the ‘Preferred’ program go to BOOKING.COM > OPPORTUNITIES or log on to the extranet and click on the ‘Opportunities’ tab.
Benefit: Preferred partners receive up to 40% more bookings and get up to 65% more page views*.
Conclusion
Booking.com Opportunities are a quick and easy to use service that can help you improve your business. You can find more Opportunities in the “Opportunities” tab in your Booking.com extranet or in airHMS via a click on the “Intelligence” button in the Calendar.
*Source: Booking.com
About airHMS
airHMS is the Hotel Management System (HMS) and commission-free reservation engine of choice for independent, boutique segment and smaller chains. Our platform offers a light, yet powerful hotel management system, multi-use & flexible online reservation engines and channel management options.
Free enewsletters allows you to stay abreast with the latest happenings.
Please review the full list of services here: www.airHMS.com or Contact airHMS
About Lifestyle Concepts Group Limited
Hong Kong based Lifestyle Concepts Group is an internationally recognized consulting firm with extensive experience in the Asia Pacific region. A no-nonsense hospitality & restaurant consulting firm, the group offers operational, pre- & post opening and project consulting services as well as technology, IT infrastructures and management systems.
The group is totally focused towards assisting the industry in becoming more effective, more efficient, generate more revenues and improve ROI, while challenging existing boundaries
www.lifestyleconceptsgroup.com