Staying constructive on Asia Pacific hotel REITs, recovery guide Greater China, how to revenue management from home and shifting to Coronavirus marketing.

Staying constructive on Asia Pacific hotel REITs
Tuesday, 18th August 2020

Covid-19 has decimated economies around the world as governments have taken actions to combat the spread of the virus through social distancing, stay at home notices and citywide lockdowns.

While stock markets overall have shown resilience on the back of emergency quantitative easing programs by central banks, totaling an unprecedented $7.6 trillion in overall fiscal support measures, listed companies in the hotel and travel sectors have been particularly hard hit >>

Hilton enhances digital strategy with AI customer service
18 Aug 2020 : Hilton announced the result of a month-long competition for the design of its new AI chatbot cartoon character – part of a bid to give 'life' to its newly launched AI customer service chatbot with a personable animated avatar >>

Hotel Recovery Guide Greater China
18 Aug 2020 : With China’s relatively quick containment of the virus, green shoots are gradually appearing in hotel markets in Mainland China >>

Domestic business travel continues toward recovery
18 Aug 2020 : Respondents to the poll; the 10th bi-weekly survey conducted among GBTA’s members since the onset of the coronavirus pandemic in February, continue to report virtually no willingness for employees to travel internationally, with 93% indicating the pandemic has curtailed all or most international business trips >>

Counting the social costs of tourism in the COVID-19 era
14 Aug 2020 : During the COVID-19 pandemic, tourism scholars and practitioners have directed their attention to local communities in tourist destinations, examining their safety and well-being and the costs that they bear due to tourism activities >>

HIGHLIGHT ARTICLE

Top Tips For Revenue Management From Home
Tuesday, 18th August 2020

Many of us are today honing our working from home skills and since the start of the COVID-19 pandemic, those who can work from home are being encouraged to do so.

How have you adapted to your new working environment? Of all the roles in hospitality, revenue management is the one most perfect for working from home because you really do just need access to the right technology >>

How Small Businesses are Shifting to Coronavirus Marketing
The emergence of the novel coronavirus came as a blow to many businesses and in many cases, small businesses were the most affected as they did not have the structure or resources to comfortably handle the pandemic >>

How to Devise and Communicate Your Hotel’s Health and Safety Policy
At this stage as a hotelier, you’ve done your research, you’ve read the health and safety guidelines, and have begun planning and implementing all the new measures necessary for your hotel to function in this far from pandemic-free world >>

In case you've missed it: Global eNews of August 17, 2020
Retail travel screwed as agents go to the wall, Airbnb planning to file for IPO, will hotels become travel agents and things you need to know Now in hotel digital marketing >>