Global Newsletter: May 22, 2020
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Friday, 22nd May 2020

As domestic tourism engines restart, be mindful of consistent protocols and delivery of brand promise, hygiene from a guest perspective and turning customers into KOC.

As domestic tourism engines restart
Friday, 22nd May 2020

Consumer confidence needs to be boosted, not broken, during fragile, early stage of recovery.

As destinations restart their domestic tourism engines, it is critical that governments agree on health and safety protocols, and that travel brands deliver on their promise around the new procedures, so as not to confuse the customer and lose their trust in the early, fragile stages of recovery >>

Preliminary April data for Melbourne hotels
22 May 2020 : Reflecting the continued impact of the COVID-19 pandemic, April was Melbourne’s worst hotel performance month on record, according to preliminary data from STR >>

Y-o-Y decrease 66% border crossings from Mainland China
22 May 2020 : A look at the current data from COTRI analytics for the first quarter of 2020 makes for a sobering reading, but there is possibly light at the end of the tunnel >>

Kempinski launches a new campaign for future hotel stays
20 May 2020 : In addition to this offer, all hotels of the international group have set up inspiring Staycations, which are targeted at guests from the immediate vicinity who may not wish to travel too far away these days >>


Hygiene From a Guest Perspective
Friday, 22nd May 2020

In the beginning of 2020, COVID-19 had an effect on the entire globe in a way no one could have ever predicted (Ok, very few people).

And those tasked with ensuring our safety had to very quickly come up with a with a plan to ensure safety, security and survival for our world >>

Experiential Marketing: Turning Customers into KOC
Experiential marketing can and should impact every interaction a brand has with people and when properly practiced, experiential marketing can transform inert experiences into interactions that elicit action >>

Impact on the Hospitality Industry: 5 Questions for Felix Laboy, Executive Chairman of NextGuest
We’re currently looking at a projection from STR and Tourism Economics that shows significant declines across demand, occupancy, ADR, and revenue per available room (RevPar) through the end of 2020 and beyond >>

In case you've missed it: Global eNews of May 21, 2020
MENA travellers plan for travel, Singapore Hotel Association partners with STR, how innovation prevails in times of crisis and an interview with EHL CEO >>

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