Hotel guests have various expectations for their visit: A family may want larger rooms with a connecting door or an outdoor pool, while people traveling for business likely want a comfortable place to sleep and round-the-clock room service.
They'll look at numerous hotels to find what they want, which is why luxury brands need to stand out. They may have different locations or rewards programs, but guests also want to see a few shared characteristics. When they check-in, they'll know to expect an added level of class.
Here are six factors luxury hotels have in common and why. Guests want to see these features before and after they book their rooms, so they feel like they're getting the most from their purchase.
1. Instant and Reliable Communication
When someone looks at a standard hotel website, they may have questions they need answered so they feel confident booking a room. If they can't reach staff members in a phone call, it won't reflect well on the property. The same goes for unreachable staff for on-site guests, which is why luxury hotels all work hard to provide instant and reliable communication.
Well-staffed phones, messaging in the hotel's app and direct lines from rooms to the front desk elevate a guest's experience. If they feel supported, guests will appreciate the hotel's luxury more and want to come back.
2. Rooms with Modern Interior Design
Anyone can book a hotel room and find a place to sleep, but the appearance of each room is essential in creating a luxurious property. Go beyond the standard red carpets and beige bedding when you decorate rooms with modern interior design tips, like mixing marble and quartz. You can also choose pastel or peaceful color palettes that catch the eye and create an environment that promotes rest.
3. Unique On-Site Services
While other hotels will meet the standard expectations for on-site amenities, luxury hotels amp things up. Services may include a 24-hour fitness center with luxury equipment and weekly classes. The lobby could double as a social area with couches and meeting space.
Luxury services may also include referrals for guests' needs, like local dog walking or baby-sitting businesses. Free sheltered parking and laundry are other perks that make luxury hotels stand out from competitors.
4. Specialty Lighting Installations
When people look at online photos or step into the lobby of a luxury hotel, one of the first things they notice is the lighting. Although they may not realize it, light affects what they think about the property and determines if they feel welcomed.
Service-based providers, such as hotels, experience more success when they use proper lighting. It's an integral part of high-quality hospitality experiences, so consider adding it to your property.
5. Abundant Online Information
Typical hotels may not have the resources to update their websites frequently. New programs, email addresses and upcoming events sometimes go unnoticed by staff. Guests require accurate online information so they can make the best call about where they'll stay. If they can't reach someone with a quick phone call, the website is all they have.
Luxury hotels all have updated websites that are easy to navigate and learn from. Tabs along the side of the page, clear headers and bullet points streamline information so guests learn everything they need to know about what the property offers.
6. Quick Problem-Solving Staff
Many people have experienced inadequate staff members that ruin their trip. Luxury hotel guests should never have this problem because these properties always train their staff members to respond quickly and efficiently to any issue. Both part- and full-time employees facilitate seamless guest experiences.
Consider Your Property
Any hotel can implement these tips to upgrade their property. Install better lighting, train staff members and maintain open communication with guests so they leave with lasting positive memories.
Kacey Bradley is the blogger behind The Drifter Collective, an eclectic lifestyle blog that expresses various forms of style through the influence of culture and the world around us. Kacey graduated with a degree in Communications while working for a lifestyle magazine. She has been able to fully embrace herself with the knowledge of nature, the power of exploring other locations and cultures, all while portraying her love for the world around her through her visually pleasing, culturally embracing and inspiring posts. Along with writing for her blog, she has written for sites like U.S. News, SUCCESS, Ruffled, and more!
www.driftercollective.com
