Now available for viewing and download, the NextGuest Q1 2020 Whitepaper: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence.
The whitepaper takes a deep dive into strategies that will help to reach different audiences in different stages of their travel planning journey.
Read the NextGuest Q1 2020 whitepaper to learn about:
- What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in the industry. This quarter we look at how hotel brands are doing their part to cut down on waste, spas that feature virtual reality, the partnership between W Hotels and Rent the Runway, and more.
- From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of HOTEL DU PONT, Provident Hotels and Resorts, and InterContinental New York Barclay.
- Metrics that Matter: The key to success is knowing what is considered to be not just good, but great. We take a look at some trending initiatives like hotel loyalty programs, millennials’ use of Instagram while traveling, and baby boomer travel trends.
- A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at Busch Beer’s promotion offering discounted beer based on snowfall and Target’s revamped loyalty program.
Plus other valuable insider information, including a recap of the last quarter, creative concepts from the NextGuest Idea Shop, and more.
Click here to fill out the form to view the interactive whitepaper or to download the PDF version.
