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Global Newsletter: February 11, 2020 4Hoteliers.com ~ Click title to read the article Tuesday, 11th February 2020
Rosewood Yangon opens its doors, what creative hotels are doing online and loyalty program fraud sees astronomical rise.
Rosewood Yangon opens its doors Tuesday, 11th February 2020
As Myanmar continues to welcome a fast-growing number of international travelers, the hotel takes on a transformative role in the country’s largest city, combining an elevated level of luxury with strong cultural outreach.
Housed in one of the grandest and most expansive buildings built during the colonial era, formerly the New Law Courts built in 1927, the hotel is located in the heart of the historic center amidst other heritage buildings at the junction of the famous Strand and Sule Pagoda Roads >> News from around Europe 11 Feb 2020 : Hotel industry and travel news from around the European region: Avignon acquires Hilton The Hague, Blackstone sells the Hotel Scandic CH in Gavle, Sweden and more >> HIGHLIGHT ARTICLE
Digital Inspo: What Creative Hotels Are Doing Online Tuesday, 11th February 2020
Coming up with fresh and creative marketing initiatives is never an easy task and hotels all over the world face fierce competition regardless of their location. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them gain new and repeat visitors >>
Loyalty Program Fraud Sees Astronomical Rise Loyalty programs have grown exponentially in the last decade, with memberships increasing nearly 10% year on year. Consumers have accumulated $48 trillion of unspent loyalty points globally. Nearly half (45%) of loyalty programme accounts are inactive, with consumers not tracking or redeeming points.
Loyalty program fraud has seen an astronomical rise of 89% year-on-year, and is now estimated at $1 billion each year >> Is Your Current Hotel General Manager Not Performing? It’s true, there’s a talent shortage in the industry, and general managers certainly aren’t excluded from that. Plus many hotels live by the philosophy of promoting within, and because of this, many hotels are managed by former departmental managers with limited experience >>
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