Attracting adventure tourists in 2020, IHG intensifies human trafficking fight, Six Senses and how a connected hotel tech stack enables reviews to directly impact revenue.

Attracting adventure tourists in 2020
Friday, 10th January 2020

Adventure tourism is one of the fastest growing segments of the tourism industry, with a global market valued at $586 billion in 2018, and projected to reach $1,627 billion in 2026.

However attractive this sector seems to be, drawing adventure tourists is no easy feat. Adventure travel providers need to understand, first of all, that travel trends and travelers’ preferences keep changing from time to time >>

IHG intensifies effort to fight human trafficking
10 Jan 2020 : The company has introduced new programs, tools and resources for colleagues to increase awareness and aid prevention of human trafficking, including a free training available to all IHG-branded hotels worldwide >>

Six Senses plans its first urban hotel in the United States
10 Jan 2020 : Extraordinary can’t happen in an ordinary place, and the launch of Six Senses New York at the end of 2020 is an exciting moment as the brand plans to open its first urban hotel in the United States >>

NH adds eight hotel to European portfolio
9 Jan 2020 : NH Hotel Group will operate a unique portfolio of eight high-end hotels with a total of 1,115 rooms in prime locations in Europe – in Italy, France, Czech Republic and Hungary >>

HIGHLIGHT ARTICLE

Hotel Revenue Management: Is There a Breakthrough on the Horizon?
Friday, 10th January 2020

In the digital age, where innovation happens at lightning speed. And it’s hard to believe that only about 15% of lodging properties globally leverage revenue management (RM) technology even though hotel revenue management practices and technology have been around for more than 30 years >>

Is A Hotel Blog Really Necessary?
It’s more effective than SEO and social media in increasing your web traffic. Search engines consistently favour sites that provide current, up to date content – meaning if you keep your blog posts fresh, dynamic and try to post consistently, it will attract more eyeballs >>

How A Connected Hotel Tech Stack Enables Reviews To Directly Impact Revenue
It’s no secret that revenue is every hotelier’s ultimate goal, nor should it be shameful or kept behind closed doors - it’s a business, after all, and we’re in it for profit >>

In case you've missed it: Global eNews of January 09, 2020
Cautious optimism for Chinese outbound tourism, Japan's tourism hits record, how music affects the taste of food in restaurants and marketing metrics that lie >>