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Global Newsletter: December 18, 2019
4Hoteliers.com ~ Click title to read the article
Wednesday, 18th December 2019
 

Shanghai leads in cross-border investments, choices for rural tourism: growth or authenticity?, what does the changing landscape of search mean and revenue management glossary.

Shanghai leads Asia pacific cities in cross-border investments
Wednesday, 18th December 2019

Despite uncertainty caused by trade tensions, overseas investors continue to spend a record amount in Shanghai’s commercial real estate.

Shanghai was the largest recipient of cross-border real estate capital among Asian Pacific cities in the first three quarters of this year with a total of US$5.9 billion invested by foreigners, a 235 percent rise from the same period a year earlier >>

Growth or Authenticity? A difficult choice for rural tourism
17 Dec 2019 : Owners of small business accommodation in rural China face a difficult choice over whether to expand or retain their authenticity.

A recently published study, the researchers aim to settle a long-standing debate over whether business expansion is beneficial or harmful to rural tourism businesses, and conclude that entrepreneurs must make a 'trade-off' between 'enhancing guest experience and achieving economic goals' >>

The million stitch Rolls-Royce Phantom
16 Dec 2019 : An enchanting new Rolls-Royce Phantom has been commissioned by a Stockholm-based entrepreneur with an extraordinary passion for flowers. The result is a sanctuary of true luxury, a vision of flowers, created with a million embroidered stitchesThe result is a sanctuary of true luxury, a vision of flowers, created with a million embroidered stitches >>

HIGHLIGHT ARTICLE

What Does the Changing Landscape of Search Means for Hotels
Wednesday, 18th December 2019

Most travellers on the hunt for a hotel start with a simple Google search and, for a long time, hotels reaped the benefits of appearing on the first page of Google.

In fact, generating organic website visits has been an important piece of the hotel marketing puzzle since the dawn of time (or the dawn of the internet, at least)! If a hotel could make it to one of the much-coveted top spots for their destination, they’d pretty much made it. However… things have started to change >>

A Different Take On Peloton’s PR
You’ve undoubtedly already seen coverage related to Peloton, maker of high end exercise bikes and treadmills, becoming the first brand to draw the internet’s ire in the 2019 holiday season. Our crisis management consultants share their takeaways from this outrage outbreak >>

Revenue Management Glossary: From ADR to Yield, and Everything in Between
Whether you're new to the discipline or a seasoned vet, you're inevitably going to run into an acronym or a measurement that you don't completely understand >>

In case you've missed it: Global eNews of December 17, 2019
Hong Kong instability results in major job losses, W signed for Cairo, the challenge of work-life balance for hoteliers and is Black Friday worth it? >>

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