The new year is just around the corner, making it the perfect time to think about how to set yourself up for success in 2020 and spend any remaining marketing dollars before the end of the year.

Aside from allocating your marketing budget to key marketing initiatives, technology, and multichannel campaigns, there are a few simple ways to ensure more revenue for your hotel: conversion testing, a website audit, and an analytics audit.

1. CONVERSION TESTING

Similar to A/B testing, conversion testing involves presenting different content to people visiting your website and then measuring the impact of the change on your website conversion rate.

For example, you could test a component of the booking process on the website or how information is presented on a specific landing page. Conversion testing can provide valuable insight that can then be applied towards strategic enhancements to the website.

2. WEBSITE AUDIT

By conducting a comprehensive website audit, you can analyze your website across key components to develop a successful website strategy. These components include website UX and UI, content, search engine friendliness, and merchandising.

Taking into consideration the brand’s goals and current best practices, the website audit will allow you to pinpoint areas for improvement and elevate your website performance.

3. ANALYTICS AUDIT

For any hotel brand to be successful, it is crucial to have a strong analytics and reporting system in place. Review your website analytics tools, implementation, and reporting practices to determine where you stand against current best practices for data accuracy, data storage and transformation, and data analysis and visualization.

Based on this review, work with your digital partner to identify opportunities to streamline and enhance your analytics and reporting systems. Having clear, strategic analytics and data visualization empowers you to track the right KPIs and make more nimble and informed business decisions to drive more revenue.

NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.

www.nextguestdigital.com | (800) 649-5076 | hello@nextguest.com