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Global Newsletter: August 01, 2019
4Hoteliers.com ~ Click title to read the article
Thursday, 1st August 2019
 

Dubai's blockchain ecosystem, Americans traveling more abroad, optimizing profit & reducing distribution costs and if you have my data, better make it relevant for me.

Dubai's blockchain ecosystem
Thursday, 1st August 2019

​​​​​​​​​​The UAE's position as a tourist superpower is about to receive a further boost thanks to Tratok, a Dubai-based blockchain-powered token that seeks to give the tourism sector a competitiveness overhaul by increasing profitability and cutting costs.

With the elimination of fraud, huge commissions and transaction costs, Tratok creates an ecosystem that can give service providers up to 30% more revenue and 180 days faster cash flow turnover, and allow them to take back control of their inventory >>

Americans increase number of destinations per trip
1 Aug 2019 : Travel itineraries are expanding as American globe trotters plan to log heavy miles and notch more countries in single international trips than a year ago, travelers with over 10 destinations per trip grew 16% in the first half of 2019 >>

Introducing OYO Workspaces
1 Aug 2019 : Excited to announce our entry into the coworking space and introduce OYO Workspaces—a well designed, flexible, friendly coworking solutions for every pocket from independent professionals, start-ups to large scale organizations >>

SIA plans S$50 million upgrade of Changi Airport lounges
1 Aug 2019 : Singapore Airlines will be investing more than SGD50 million in a major revamp of its SilverKris and KrisFlyer Gold Lounges at Changi Airport Terminal 3, renovations are due to commence in August 2019 and are expected to be completed by mid-2021 >>

HIGHLIGHT ARTICLES

Optimizing Profit & Reducing Distribution Costs
Thursday, 1st August 2019

Is your hotel burning money? Lets share some channel strategy tactics. There is still a lot of talk in the hospitality industry regarding the rising costs of distribution, while encouraging guests to book direct can help hotels bypass some commissions and fees (even direct channels are typically not a free lunch), there are still many hotels that rely on the distribution and marketing reach of online travel agencies >>

If You Have My Data, Better Make it Relevant for Me
At WiT Japan & North Asia earlier this month, ADARA’s chief marketing officer, Carolyn Corda openly discussed the changing forces in marketing travel brands and how companies can leverage data to better understand their customers >>

Become a Content Marketing Pro with Six Simple Steps
In today’s competitive hospitality market, content marketing is table stakes, to compete effectively, it’s all about differentiation and with strong content marketing, your hotel can increase awareness, reduce marketing costs, and attract the ideal guests >>

How to Build Data-Driven Strategies
In order for revenue teams to automate repetitive tasks to enable them to be more strategic and ‘manage by exception’ they need to first understand what system and strategy inputs are accurate and most relevant >>

In case you've missed it: Global Newsletter of July 31, 2019
IHG opts for bulk-size amenities, use social media to compete against AirBNB, integrating wellness into hospitality for guest satisfaction and owner return and how Steve Jobs modeled the Apple store based on the hospitality industry? >>

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