Crowne Plaza to launch six brand-defining properties, Thailand's tourism trajectory declines, improving the online presence of your hotel and how to architect your actionable marketing dashboard.

Crowne Plaza to launch six brand-defining properties
Friday, 26th July 2019

Each property will feature new designs for public spaces and guestrooms that are inspired by the continued guest demand for flexible spaces.

The lobby design and guestrooms include distinct areas embedded with technology, empowering both guests and locals with the ability to work efficiently and relax on their terms. Select flagship properties will feature the flexible lobby areas featuring on-demand meeting spaces, which were created as the brand found guests wanted greater flexibility when doing business or transitioning to downtime >>

As Thailand's tourism trajectory declines, Phuket fights back
26 Jul 2019 : Phuket is preparing to drive forward the sustainability agenda as it readies to host PHIST 2019, the annual event that unites the travel industry in the fight against environmental degradation in Southeast Asia’s idyllic island destinations >>

Tourism Fairs are no longer a thing of the past
26 Jul 2019 : Some years ago, the tourism fair was seen as a candidate for the red list of endangered species, fortunately, as Mark Twain once said, 'The reports of my death are greatly exaggerated' – the tourism fair is alive and kicking >>

News from around Europe
26 Jul 2019 : Hotel industry and travel news from around the European region: Anbang sells DoubleTree in Amsterdam to AXA, Singapore’s Fragrance group buys hotel in Plymouth, Assas Hotels and Extendam acquire the Institut Hotel in Grenoble and more >>

Accor pledged higher broiler chicken welfare in Europe
26 Jul 2019 : Accor announces that the Group has adopted the European Chicken Commitment and has committed to reach the higher welfare standards by 2026 for 100% of the broiler chicken in its European supply chain >>

HIGHLIGHT ARTICLE

Improving the Online Presence of Your Hotel
Friday, 26th July 2019

In the age of the smartphone, there may not be a more important aspect of any business than its online presence, this is a far-encompassing phrase that covers everything from your website to the user experience to social media.

With competition so fierce and the reality of more and more consumers using their smartphones and OTA sites to book rooms, it needs to be a concern of every sales and marketing professional in the hospitality industry >>

Sustainability of Labour in the Cruise Sector
With Seatrade Cruise Global having just come to a successful end in April in Miami, the attention of industry executives is now turning to the European event and if industry chatter is to be considered truth, 'sustainability' will be a key topic. Just Google ‘cruise industry’ and ‘sustainability’ and you will get approximately 100,000 hits >>

How to Architect Your Actionable Marketing Dashboard
An extensive study by the American Management Association found that the single largest gap between high performing organizations and low performing organizations was whether organization-wide performance measures matched the organization’s strategy >>

Excuse Me, Is That Champagne Real? Designing with VR and Accelerating Startups
The first thing I reached out for in the cabin was the champagne and even though it wasn’t real, it felt like the thing to do when one is flying in a space that’s decked out to look more like a Japanese onsen with soft steam billowing all around than the kind of prosaic cabin I am more used to >>

In case you've missed it: Global Newsletter from July 25, 2019
Unplugged Collection HMS rebranded to 'airHMS', quality of sleep is significant opportunity, Asia is key to future of wellness tourism and direct bookings are every hotelier’s goal >>