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Global Newsletter: July 24, 2019
4Hoteliers.com ~ Click title to read the article
Wednesday, 24th July 2019
 

Is Brexit influencing UK travellers' habits?, first phase of Thailands' high-speed rail, Google tests room booking module and know more about the algorithms that shape content.

Is Brexit influencing UK travellers' habits?
Wednesday, 24th July 2019

British holidaymakers are increasingly favoring destinations outside of the European Union, recent statistics from tour operator Thomas Cook show.

According to the tour operator’s latest holiday report, 48% of its UK package holiday bookings for this summer are to non-EU destinations, 10 percent higher than 2018 >>

Mainland China's first corporate PropTech Accelerator
24 Jul 2019 : JLL, Swire Properties and Ping An Urban Tech jointly announced the official launch of Chinese Mainland’s first corporate accelerator programme that focuses on property technology and named 'UrbanLab' >>

Market Pulse: Khao Yai, Thailand
24 Jul 2019 : The first phase of the North-Eastern High-Speed Rail (HSR) will link Bangkok province to Nakhon Ratchasima province over a 252-kilometre long track. The project will be managed under a joint venture between Thailand and China >>

Airbnb improves business travel search capabilities
24 Jul 2019 : More than 500,000 companies around the world use Airbnb for Work to help manage their business travel and with in-demand amenities like flexible access, personal kitchens for home-cooked meals, on-site laundry, and places to stay in local neighborhoods >>

HIGHLIGHT ARTICLE

Google Tests Room Booking Module
Wednesday, 24th July 2019

Changes could be coming soon to the layout of Google’s hotel search. Based on recent findings it was noticed a new modification to the layout of the metasearch results and Room Booking Module in Google’s hotel search.

Currently, this experience appears to be a test from Google, as it is only available to a limited number of users >>

Millennial Marketing Woes: SOLVED
As we all now know, the Millennials are the largest generation in history (92 million potential guests!) AND have an overwhelming desire to travel so they are a (potentially) hugely profitable demographic for all hotels – if they can get their bookings >>

Automation: Taking the Technology 'Leap of Faith'
We’ve seen automation become prevalent across many other industries, from marketing automation tools to self-driving cars, but automation relies on a framework of artificial intelligence and/or machine learning and in the simplest sense, this means a computer, or computer software, is able to compute, perform functions and deliver recommendations hundreds of times faster than any human >>

Travel Brands Should Know More About the Algorithms that Shape Content
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans, five tips to up the game for search optimization in China >>

In case you've missed it: Global Newsletter from July 23, 2019
Mainland China and US to drive global travel, business jets market, why influencer marketing works and group sales mystery shopping no longer best way to measure sales effectiveness >>

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