Mainland China and US to drive global travel, business jets market, why influencer marketing works and group sales mystery shopping no longer best way to measure sales effectiveness.

Mainland China and US to continue drive global travel
Tuesday, 23rd July 2019

Mainland Chinese are traveling overseas for business and leisure in greater numbers than ever before, and have jumped from No 7 in 2009 to No 2 today, behind only the United States in terms of the number of travelers to overseas destinations. Travel from across Asia-Pacific also surged; the Republic of Korea and Taiwan, which were not in the top 10 a decade ago >>

Business jets market worth $36+ Billion by 2030
23 Jul 2019 : According to the new market research report, the Business Jets Market size is projected to grow at a CAGR of close to 4% during the forecast period. The increasing number of high net worth individuals, upcoming new aircraft program, and aging fleet size to drive the growth of the market >>

News from around the APAC region
23 Jul 2019 : Beijing Daxing International Airport emerges as world’s largest aviation hub, Naumi Hotels acquires hotel in Queenstown, New Zealand and more >>

WTTC and WEF announce partnership to promote safe, secure and seamless journeys
23 Jul 2019 : The World Travel & Tourism Council and the World Economic Forum are partnering to help shape the future of how we travel by using digital traveller identity management throughout the whole Travel & Tourism sector >>

HIGHLIGHT ARTICLE

Why Influencer Marketing Works
Tuesday, 23rd July 2019

74% of consumers use advertising avoidance strategies. That’s an interesting one. We know many consumers use ad blocking apps on their desktop and in particular on mobile devices, but approaching it under the 'advertising avoidance strategies' umbrella allows a wider scope.

Here are more statistics that stand out and seem particularly relevant for travel and hospitality brands >>

Group Sales Mystery Shopping No Longer Best Way To Measure Sales Effectiveness
For decades, hotel management companies and brands have relied on telephone mystery shopping as a primary tool to measure the sales effectiveness of sales and catering sales colleagues, here’s what to do instead >>

The Impact of PSD2 on Your Hotel and Direct Sales
PSD2 is approaching like a tsunami and, as with GDPR in May 2018, it will bring about a revolution for the sector and a new headache for hotels (or perhaps not, as we’ll see later), it’s a regulation full of acronyms and technical terms, with an impending date of entry into force and multiple exemptions and exceptions >>

In case you've missed it: Global Newsletter from July 22, 2019
Record investment for the Maldives, reducing food waste on cruises, in a world where funding knows no boundaries, think global from day one, startups urged and which one is better – PPC or SEO? >>