What price loyalty?, China hotel market by 2023, rise in 'Tech Ethicists', finding new ways to drive ADR and how to omit content pollution on your blog.

What price loyalty?
Monday, 1st July 2019

Loyalty programmes have long been a feature of the hotel sector, but little evidence has traditionally supported whether they represent an operationally and financially beneficial form of investment.

Yet a recent study provides strong evidence that hotels are justified in making such investments, and provides suggestions for how hotels can further capitalise on the benefits >>

China hotel market & forecast to 2023 by hotel type
1 Jul 2019 : China Hotel Market has grown significantly in recent years and is expected to continue to do so during the forecast period as well, the China Hotel Market is expected to be USD 136 Billion by the end of the year 2023 >>

Brussels' recovery complete as the hotels sees growth
1 Jul 2019 : Hotels in Brussels have seen a rise in both occupancy and average rates in the first quarter of 2019 with RevPAR (rooms revenue per available room) seeing an impressive year-on-year growth of nearly 10%, according to our latest report on the city >>

Rate jump not enough to produce positive GOPPAR - MENA
30 Jun 2019 : Despite an almost double-digit uptick in average room rate, year-over-year profit per room at hotels in the Middle East & North Africa dropped in May >>

Rise in 'Tech Ethicists' predicted as society grapples with technology’s impact on modern culture
29 Jun 2019 : According to the Global Wellness Institute’s Digital Wellness Initiative, technology’s deep infiltration into our daily lives is creating an increased need for ethic experts to navigate us through the rough waters ahead >>

HIGHLIGHT ARTICLE

Finding New Ways to Drive ADR
Monday, 1st July 2019

There are two main ways to push profit: reduce costs or increase rates, a hotel that drives a higher average daily rate (ADR) will see profits increase, but how to do this?

An Open Pricing strategy enables you to yield each segment, channel and room type independently in real time, rather than setting rates tiered off a Best Available Rate (BAR) benchmark >>

How To Omit Content Pollution On Your Blog
The matter is that blogging is so much more than writing posts in social media. It’s that creative medium that provides readers with both the information and a pinch of entertainment they want to digest. And generating effective blog content means nourishing the audience with compelling and original texts they find truly engaging to follow >>

Targeting China’s Generation Z?
The Cool Kids are on Bilibili. When marketers talk about Chinese video-sharing platforms, most of the oxygen is sucked up by those favoring short-form video, such as Douyin and Kuaishou and Bilibili is often overlooked in these conversations, yet it’s one of the fastest growing social platforms in China >>

Things You Need To Know Now in Hotel Digital Marketing: June
This month, the latest digital innovations include new voice search and SEM studies presented at SMX Advanced, the rollout of Instagram branded content ads, and native advertising becoming a more impactful display format as it gains more traction >>

Global Newsletter of June 28, 2019
What we learned at the Direct Booking Summit, world first zero waste flight, guide to the Google ads migration and why historic buildings make great hotels >>