Challenges adoption of online booking platforms, passengers want focus on sustainable fuels, digital marketing mistakes to be avoided, technology empowers and predictive customer support.

Challenges adoption of online booking platforms
Thursday, 27th June 2019

According to a new global survey of corporate travel buyers from the Association of Corporate Travel Executives, 80 percent of respondents say it’s important that all channels are integrated into one platform. A large majority (81 percent) of respondents say they have a mandate in place requiring travellers to book travel through company tools and platforms, with 5 percent admitting adoption is currently lower than 10 percent.

This indicates that, despite corporate policies, there are still real challenges and a need for ongoing education when it comes to user adoption >>

Wego partners with Thailand to increase travel from MENA
27 Jun 2019 : Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), has announced its partnership with the Tourism Authority of Thailand, to increase travel demand to the country from the MENA region. Wego saw over 5 million searches from MENA travelers to Thailand in 2018 and Thailand expects 41+ million foreign tourists in 2019 >>

Passengers want governments to focus on sustainable fuels
27 Jun 2019 : The IATA called on European governments considering a Dutch proposal for an EU-wide tax on air tickets to listen to what their citizens want, research shows that air passengers want governments to encourage the development of new technologies and sustainable aviation fuels to reduce aviation carbon emissions, rather than impose ineffective 'environmental' taxes >>

Hotel acquisition opportunities in Turkey
27 Jun 2019 : A small hotel portfolio comprising a business hotel and two established resort properties on the Mediterranean Coast which provide 800+ rooms, is available for acquisition, either collectively or as individual assets >>

WTTC celebrates New York City as role model destination for managing tourism growth and partnering community
27 Jun 2019 : New York’s destination management campaigns have been recognised by the World Travel & Tourism Council as exemplary models for pro-actively managing city tourism flows and meaningfully partnering with the local community >>

HIGHLIGHT ARTICLE

Digital Marketing Mistakes to be Avoided
Thursday, 27th June 2019

People always talk about what you should do to make your digital marketing strategies a success, but you don’t often hear about what you shouldn’t do.

The truth is that most of the 'must-include' elements of any successful. marketing plan were more than likely born out of errors and mishaps that happened along the way >>

How Technology Empowers Hoteliers
For decades, hoteliers have looked to technology to help measure and forecast demand so they could dynamically price their rooms accordingly and with data at their fingertips, hoteliers could make smart pricing decisions to capitalize on high-demand days >>

Predictive Customer Support
In the old days – and even in modern times – if a customer wanted help or support, they picked up the phone and called for help, a (hopefully) friendly and competent customer service professional, also known as an agent or representative, would answer the question or resolve the problem >>

What Does the Next Generation Storefront Mean for Business Travel?
The Next Generation Storefront was a topic of discussion at the fifth annual GBTA Ladders Summit, a gathering of the travel industry’s most talented professionals to exchange ideas on how to navigate and lead the travel industry >>

Global Newsletter from yesterday: June 26, 2019
MICE trends for 2019, IHG and Sands China in partnership, Bensley Collection, leveraging an online booking engine for small groups and outside-the-box design ideas for hotels >>